I'm an outright sunhound, and am nut-brown before mid-Summer. I grew up in a time before sunscreens, and don't burn like most folks do: my skin is tough enough to take it, I guess, from years of exposure.
While I'll have a leathery wrinkled face when I'm a few years older, I still look and feel better with a tan, and science hasn't found a way to address that adequately for me.